AWARD WINNING SHOPIFY AGENCY
We’re a Shopify agency in London and Surrey who builds ecommerce stores with engaging user experiences and a ruthless focus on conversions. We work with scale-ups and retailers whose ambition goes beyond their current store, we fix page layouts, clumsy user journeys and integrate with third parties where it enhances the user experience.
What makes us different is we’ve been on your side of the table, we are founders ourselves. We think in revenue, margin and conversions, meaning every Shopify build we do is created around how your customers are researching and buying as well as how your business operates. Whether you’re moving off WooCommerce or Magento or simply wanted to launch a new product we turn Shopify into a performing asset for your business.
WE ARE SHOPIFY EXPERTS
What Success Looks Like
Success is when the store starts performing for your business, it’s when we see new visitors rising, customers returning for more, your orders are going up and your team spend more time in looking after customers then playing with the technology.
Problems We Solve
At some point the majority of stores hit a glass ceiling, they cant get enough traffic, the conversation rate is low and customers are not returning, we are hired to turn these stores into powerful growth engines for your business.
We Optimise
Post launch is when we get to see what your uses actually do, where they go, what they avoid and where they drop off before undertaking a series of data driven audience led improvements.
OUR WORK ON THE SHOPIFY PLATFORM
KORDA CLOTHING
Turning a wholesale brand into a direct-to-consumer success
PURE HYDRATION
Helping customers find the right bottle without overthinking it
TACKLE GURU SPARES
Making it easy for anglers to find the part they need
SHOPIFY SOLUTIONS BUILT TO CONVERT CUSTOMERS
What We Build
New Shopify stores: Some brands need a full custom design and build whist others just need get up and running and are happy with a template
Migrations: Whether you’re moving from WooCommerce, Magento or something home-grown. we migrate products, customers and orders to ensure your business continues to operate smoothly.
Integrations: Shopify has a lot of great features out of the box, but sometimes you need enhance it to support a better user experience and we integrate with a wide range of shopify plugins or your internal systems.
Optimisation: We watch how people move through the site, where they go, where they avoid and what makes them buy again. Once we have our happy path we bring your site more visitors to grow.
Headless: For those brands pushing the boundaries of creative control and performance we build headless Shopify setups so ensure your new store works the way you want it to,
Built to grow: Real growth often means more sales and this starts with getting more of the right visitors. We build Shopify stores with all the SEO foundations you need to start to pull in new traffic and the magic happens in the marketing.
WE FOCUS ON CONVERSION RATE OPTIMISATION
How We Deliver It
Discovery & Strategy: They say the battle is won before the war and this is why we put so much importance on the discovery phase, what are you looking to sell, why should people buy it, where are they and what motivates them.
Design That Converts: With so much choice out there you brand needs to stand out in creativity but also with intuitive user journeys, clear information and nudges to take your visitors where we want them to go.
Development & Build: The build is not something you should notice, if you do something is out of step. As standard we provide optimised page speeds, security and rigorous quality assurance testing across all browsers and devices.
Optimisation: This is where the game begins , we track how people move through the site, where they drop out and what they come back for. Every lesson learned and implemented is a step closer to your more sustainable growth.
Support: We handle the technical side so your team doesn’t have to, we handle the module update, the security patches and ensure your shop is running the latest versions each month.
Optimisation: This is where the game begins , we track how people move through the site, where they drop out and what they come back for. Every lesson learned and implemented is a step closer to your more sustainable growth.
FOR NATIONAL AND INTERNATIONAL BRANDS
Our Take on Shopify
Shopify has come a long way from being the starter platform for side hustles and is not fully capable of being the front of house for many brands, often the online store is the business all build on the Shopify ecosystem.
You get results when it’s tailored around how your customers find you, the user experience they receive and whats keeps them coming back for more. When it’s done right, Shopify stops being a cost centre and starts to become a profit centre and a real sales engine.
It’s also the only ecommerce platform you will ever need, it can take you from your first template store to a headless setup serving millions of users a year. The same platform that gets you going is strong enough to power you when you scale with the largest of brands.
FAQs
Common Shopify development questions
Do you only work on Shopify?
No we work across a number of ecommerce platforms and technologies, but Shopify is what most of our clients are looking for and we have moved a few of them away from other platforms like WooCommerce and Magneto. Shopify can be with you from your very first store all the way to you serving millions of customers a year.
What makes you different?
We are founders ourselves, having built scales and sold our previous agency so we understand the pressure and the pain of pain of having to spend your own money, This time we are chasing impact and what difference we can make to other founders. Unlike your typical Shopify development agency we have the business skills, the ability to create compelling and converting user experiences alongside the digital marketing expertise to get your store infront of new millions of new users.
Can you handle design and build?
Yes we are a full service Shopify web design agency who can handle the entire product from concept to development to traction lifecycle. Over the years we have learned that it does not matter how perfect your code is without a great user experience and an intuitive interface nobody will use it let alone come back for more.
Do you work with small businesses?
Yes we do, this is where a good proportion of our work is, we often create brand identities, provide graphic design for products and packaging as well as help them goto market after the store has been built. With a shopify site you do not need huge budgets for technical features anymore so you can spend more of it on getting the brand and user experience working correctly.
Can you migrate our current store?
Yes of course, we have moved plenty of clients across from Magento, WooCommerce or even some legacy custom builds. We make sure your products, customers and orders migrate across cleanly, and we use the move fix any legacy issues in structure, faster performance, better functionality or simply just look to increase the conversion rate optimisation give you something stronger.
Are you a Shopify Partner?
No, and that’s deliberate, we are not looking to become purely a Shopify agency we are looking to be closer to an impact agency where our work genuinely impacts positively on businesses growth, this is why we stay independent so we are free to choose the tools and platforms that align to your business vision.
Do you work with Shopify Plus?
Yes we do, we are a Shopify plus agency for clients who’ve outgrown the standard plan and need a little more control over the whole user journeys and integrations. This does come at an additional cost and its not for everyone but our Shopify experts will run through the numbers with you first to ensure your ambitious brand gets the best value for money.
Can you support international brands?
Yes we can, we have built cutting edge stores by working closely with International brands to sell in multiple countries, currencies and languages using Shopify Plus. Growth isn’t just flicking a switch, its about attracting new visitors, improving the conversion rate and using CRM to keep them coming back for more.
How do you approach CRO?
In order to get a better conversion rate optimisation score you need traffic, enough traffic to spot trends across a number of weeks and a number of user behaviour tracking tools like HotJar or Microsoft Clarity as well as SEO tools, paid media tools and good old google analytics. The more data we have the more we can spot and the more we can spot the more we can improve. Even small changes compound over time and turn more visitors in customer with more sales and growth.
Do you offer audits?
Yes we do, this is often where we start with new clients, we use all the same tools we use for CRO and others to spot areas for improvement, sometimes we will talk to existing clients about their experiences and sometimes we add pop-ups and run user surveys to get insights into what your target audience is looking for, sometimes its the Shopify website that needs fixing other times its the service they receive in delivery times and returns, either way once we can get that insight we have something improve.
How do you price projects?
We always start with a discovery phase, where we get to ask questions, lots and lots of questions to understand what your looking to sell, why should a consumer care, what are the benefits, who are the target audience and what problem are they looking to fix. We then break the fess down into design, development, integrations, testing and CRO so you see where the money goes.
Do you work with bigger brands?
Yes we do, we have run projects for ecommerce brands with high traffic and complex integrations with internal systems. We have worked on stores that needed significantly scaling ability for campaigns and peak times like black Friday. Our award winning Shopify agency team has an incredible proven track record delivering under pressure.
We were going in circles until Ronins stepped in, they got us focused, showed us what mattered, and built a solution that didn’t rip out everything we’d already invested in.
Neil Rafferty