LEADING DIGITAL PRODUCT DESIGN AGENCY
Most people think “digital product design” is just UI and shiny screens. It isn’t. At its core, it’s about reducing risk. You’ve got an idea , maybe a new platform, app or tool, but until it’s tested, structured, and shaped around real customer behaviour, it’s a gamble. A good digital product design agency makes that leap safer. We look at the whole picture: the business model, the market dynamics, the user’s emotional state at the moment they tap your app or log in at 2am. That’s how you design something people come back to, and how you avoid spending six figures on a build that no one wants.
From our base in Surrey and London, we’ve designed products across healthcare, education, fintech and retail. The contexts change, but the principle doesn’t: start lean, validate fast, and make every feature pay its way.
Digital Design Agency
What success looks like
A product that feels natural to use. Pays back the time and money that went into it. We don’t count launch-day, we look at adoption, retention, revenue. When design works, people move through tasks without thinking, support calls drop, and the thing starts to run itself.
Whether it’s an app, a booking system, or an internal tool, everything’s designed for two outcomes, growth for you, simplicity for them.
Problems we solve
You’ve launched before and it didn’t land. Features nobody opened. Drop-offs that made the dashboard painful to read. Usually it’s not the tech, it’s that the product was built around assumptions, not what users actually do.
We fix that. We untangle bad flows, clunky onboarding, bloated screens. We design around behaviour, not guesswork, so every feature earns its place and ties back to the business model underneath.
We optimise
Launch is day one, We watch how people use it, where they bail, what repeats. Then we fix the weak spots. Each release should move the numbers, adoption, conversion, lifetime value.
As you grow, the product changes with you. Add where it helps. Strip back where it doesn’t. Keep it simple, fast, and pulling its weight.
Some of our favourite digital strategies
CATCH
Building the digital backbone of modern angling
ROCKETER
Automating the grind out of paid media reporting
CYSIAM
Turning complex security reports into clear digital workflows
Delivering Innovative Digital Products Across Multiple Platforms
Websites
Scalable platforms, stores, and portals built for growth. We design sites that boost visibility, generate leads, and adapt as your business evolves.
Web Design
Mobile Apps
Mobile app development on iOS and Android so that you can put your product into your customers’ hands.
Mobile Apps
Applications
Custom tools that cut friction, automate processes and give your team back hours. From operations to reporting, we design apps that keep businesses moving.
Applications
Chat Interfaces
Conversational products that onboard users quickly, answer questions instantly, and take pressure off your support team.
Chatbots
AI Products
Applied AI, from assistants to analytics, that unlock smarter workflows and sharper decisions. Always built for practical business impact.
Artificial Intelligence
Commerce Platforms
Digital storefronts that convert and scale. Flexible eCommerce platforms designed to sell more, shorten paths to purchase, and keep pace with your strategy.
eCommerceDIGITAL EXPERIENCES
What We Build
Product MVPs & Prototypes: We help founders and product leaders move fast, shaping clickable prototypes, lean MVPs and first launches that prove the market before you burn the budget.
Web Apps & Platforms: Customer portals. Ops systems. SaaS products. We design and build web platforms that scale with your business, with performance, usability and extensibility baked in from day one.
Mobile-First Experiences: Native or hybrid, we create mobile products that people actually use, from consumer apps that convert to field tools that empower your teams in the real world.
E-commerce & Marketplaces: We craft transactional experiences that focus on what matters: clean UX, frictionless checkout and scalable backends. Perfect for brands ready to grow, pivot or open new revenue lines.
AI-Powered Products: We apply AI where it makes a difference, assistants that speed up work, features that adapt to behaviour, and analytics that sharpen decisions. Always practical. Never hype.
DIGITAL DESIGN
How We Deliver It
Strategy First: We begin with clarity. Who’s it for? What problem are we solving? Every design choice is anchored to your commercial goals, market research and your users’ reality.
Agile by Default: Digital Transformation comes from Small senior teams. Tight loops. No bloated process. We collaborate directly with you to design, build and ship at pace.
Design That Works: Clear UX, sharp UI and brand-aligned detail that drives action. Beautiful counts, but only if it moves the numbers.
Built to Scale: From React and Next.js to Node and headless CMS, we use tech that flexes with your growth. Adaptable now, sustainable later.
True Partnership: We stay in the trenches with you, supporting, iterating, and feeding in commercial thinking long after launch.
DIGITAL PRODUCT DESIGN
Our POV
We believe tech only wins when it looks and feels right. You can have the smartest backend in the world, but if the interface frustrates, users walk. That’s why we put as much weight on UX and UI as we do on code. Catch proved it. The platform already had the listings and the commercial model, but it was our redesign of flows and navigation that made anglers stick. When booking a peg felt effortless, engagement lifted. Since launch, Catch has grown to 3M+ visits a year, driven a 25% YoY increase in venue bookings, and added 35,000 new anglers in a single off-season.
That’s the real benefit of design: not decoration, but traction. By making the experience trustworthy and repeatable, Catch turned a fragmented, old-school industry into a sustainable SaaS ecosystem. Anglers log more sessions, fisheries even out their bookings, and traffic compounds because the UI itself builds confidence. For us, design isn’t a layer on top of technology, it’s the difference between a product that quietly dies and one that keeps earning year after year.
DIGITAL PRODUCT DESIGN AND DEVELOPMENT
Frequent Questions We Are Asked Before We Are Hired
How do you start a new project?
We start with questions. A lot of them. What’s slowing you down? Where’s the data sat? Who’s fixing the same problem twice? We’ll trace it through your business until we see what’s really happening. Half the time the issue’s nothing to do with design, it’s legacy logic or flow. Once we can see that, then we map what needs changing.
Do you handle UX or just visuals?
Both. Always. You can’t split them. We design how it works and how it looks in one go. Every click, state, error, bit of feedback, it’s all mapped. We test with real data, not pretend journeys. If something feels off, we fix it before it hits code. That’s UX. The user interface layer just makes it readable.
What do you mean by market fit?
It’s proof the thing deserves to exist. Not a guess, not a hunch. We build the smallest version possible, get it in front of real users, and watch what happens. If they use it twice without being told to, you’re close. If they don’t, we change it.
Who’s your ideal partner?
People who stay close to the work. Founders, product leads, whoever actually owns the outcome. We move faster when decisions happen in the same room not by committee. You don’t need to know code, just care about what it’s doing.
How do you test ideas before build?
We don’t wait for code. We wire real data through rough prototypes and let people use them. Clicks, errors, drop-offs, we watch everything. Then we fix what breaks. It’s faster, cheaper, and shows the truth before anyone writes a single line of code.
How do you make sure quality holds up?
Quality Assurance runs alongside the build each sprint as well as after. We automate as much as we can as well as check by hand. Every release gets tested with different devices, browsers, If it breaks, we fix it right there.
What industries do you work in?
A mix. we have industry expertise in Tech, healthcare, retail, energy, education, anywhere there’s a process that needs fixing or an idea worth creating. Most problems are the same underneath: bad data flow, clunky UX, or tools that don’t talk to each other.
How do you measure success?
We track what key metrics, adoption, conversion, retention. We pull data straight from analytics or APIs into dashboard or an AI knowledgebase . If usage climbs and people stop calling support, it’s doing its job. Numbers tell you what changed; users tell you why.
Do you build mobile apps too?
Yes. We build native and hybrid apps depending on what the product needs. Same workflow every time, interactive prototypes, test, build, iterate. We wire analytics in at launch, so you can see how people actually use it.
What if the brief changes halfway through?
It usually does. That’s why we work in sprints. We test, review, and adjust scope as we go. It keeps projects alive instead of locked in a spec that’s already out of date. The only rule is: talk early in client collaboration, fix fast, and don’t hide surprises.
Where are you based?
We’re split between London and Surrey. Most of the work happens remotely, but we’re close enough for in-person sessions when it matters. Everything else runs through shared boards, prototypes, and live calls.
What makes you different?
We’ve built for some of the biggest names out there, but we still work like founders. We treat your budget like it’s ours, stay close to the build, and finish when the job’s done, not when the hours run out. That’s the difference.
It was like watching an elite team guide a group of novices (my team) through difficult terrain. They moved as one, flexed, adjusted and constantly managed the user experience, and made it both fun and personal at the same time.
Adrienne McDunn PERSONALYSISClients We’re Proud to Work With
