Highlights
I’ve spent the last two decades building and scaling digital platforms. Sometimes from scratch. Sometimes for global names like Reckitt, Unilever, Tesco, NHS and the UN.
I’ve run agencies, sold one to Interpublic, and now lead Ronins. Along the way I’ve worn every hat—developer, strategist, sales lead, ops fixer, even HR when needed. It taught me that growth comes from clarity and alignment, not noise.
I’ve pushed revenues into the millions, but what matters more is the trust. When a CEO lets you shape their next move. When a team backs you through the messy middle. That’s the stuff that sticks.
Sectors? Education, healthcare, retail, hotels, leisure, social. Different logos, same challenge: make the tech work, make the numbers move.
What I enjoy most is the conversation before the build. Where the possibilities open up. Whether it’s a new platform idea, an emerging tech bet, or just a coffee, I’m up for it.
Anthony shaped our web strategy from day one, right through to launch. He spotted gaps we hadn’t even thought of and made sure everything slotted into our existing systems without drama. The result? A platform that’s driving our business forward. We’ll keep working with Anthony and his team as trusted partners. Patrick Murray
BACKGROUND
Who is Anthony Basker
I solve problems with tech.
For over 20 years I’ve helped scale-ups and enterprises build digital products that actually move the numbers—whether that’s bookings, retention, or revenue.
I believe creativity and technology aren’t opposites. When you put them together, you change how people work, buy, and connect. That’s where the impact happens.
I don’t do surface. I build relationships on trust and straight talk. Clients tell me I push them to think differently—and I’ll always go the extra mile if it means the outcome works.
More about me: anthonybasker.com
Fostering Growth & Innovation
I’ve always believed people do their best work when they’re trusted to own it.
At Ronins, that’s more than a line—it’s how we run. Give smart people the freedom to grow, back their ideas, and you get results that last.
I’ve seen it play out first-hand. Jason and Sara didn’t just join me as colleagues—they’re now shareholders and directors. That wasn’t a gift. They earned it. And I know they’ll take the agency in directions I haven’t imagined yet.
For me, that’s the real measure of leadership. Not just what I build, but who grows stronger because they worked alongside me.
My North Stars
Believe in yourself. Work outside of your habits. Know when to speak up. Collaborate. Don’t procrastinate. Keep learning. Form follows function. Find inspiration everywhere. Network. Educate your client. Trust your gut. Ask for help. Learn to take criticism. Make it sustainable. QUESTION EVERYTHING. Have a concept. Make me care. Use spell check. Do your research. Sketch more ideas. The problem contains the solution. Think about all the possibilities.
Anthony is a rare beast. Yes, his technical knowledge is first-class, but what really sets him apart is how he gets under the skin of a client’s objectives. He’s not afraid to say, ‘That’s not the solution you need,’ and he always steers you to what will actually work. - Mark Blaylock
