UI AND UX DESIGN

We’re a UX Design agency based in London and Surrey, working with scale-ups, established brands and enterprises that can’t afford guesswork when it comes to digital. Our clients range from healthcare and finance through to fashion, tech, and sustainability. What unites them isn’t sector, it’s ambition. They know their website, app, or platform isn’t just a shop window. It’s their business and growth engine.

Over the years, we’ve sat with founders, heads of marketing and product leads who needed more than a nice-looking site. They needed tools that actually worked, apps anglers could use in the rain, school sites that drove enrolments, platforms that global teams could update without breaking. That’s where we thrive: stripping back the noise, fixing the flow, and building digital products that do the job properly and prove their worth.

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OUR DESIGN PROJECT PRINCIPLES

What Success Looks Like

Great UX isn’t decoration, it’s what makes products feel effortless. Success is when users move through your site or app without friction, when journeys convert, and when design decisions lead to measurable growth. For us, that means fewer drop-offs, higher engagement, and experiences people actually enjoy using.

Problems We Solve

Too many sites and apps are clunky. The flow doesn’t match how people think, key actions get lost, or the journey just feels off. We fix that. From confusing navigation to bloated forms and dead ends, we design interfaces that guide users clearly and keep them coming back.

We Optimise

Launch is the start, not the finish. We track behaviour, test journeys, and tune the details that matter, speed, clarity, conversion. As your product evolves, we evolve the UX with it, expanding features, reducing friction, and keeping every interaction aligned with your users’ needs.

Some of our latest beautiful user interfaces

CATCH APP AND WEBSITE UX

Designing better journeys for anglers

With Catch, we took something basic and made it matter. It started as a booking system for fisheries, but anglers wanted more. We rebuilt it into a proper digital companion, helping them record sessions, learn faster, and get more from the sport. On the website side, we stripped back the clutter, fixed the journeys, and lifted conversions by focusing on what anglers actually needed to see and do.
VIEW CASE STUDY
Custom app software built by our UX design London team for Rocketer

ORBUS SOFTWARE WEB DESIGN

Helping a market-leader architect their clients’ digital futures

Orbus helps some of the world’s biggest brands plan digital change. Their platform was strong, but the website wasn’t pulling its weight. We rebuilt it on Sitefinity, putting a design system and component library in place so their marketing team could move faster, stay consistent, and spend less time fighting the CMS.
VIEW CASE STUDY
Ronins UX design London service provided a new slick, modern website for Orbus Software

HURTWOOD HOUSE

Driving growth through digital marketing support

Our partnership with Hurtwood House delivers strong results through strategic paid media management and conversion rate optimisation. We increased website traffic whilst reducing costs through targeted campaigns, while our CRO work employs best practice design patterns to lift conversion rates and enhance the school’s digital enrolment pipeline.
hurtwood house paid media and website CRO

FAQs

Questions we are asked before we are hired

What outcomes can we expect?

As a ux design agency, we measure success in traction: cleaner conversions, fewer support tickets, and happier users. We start with user research to map your customer journey against real business needs, then design around the moments that matter. Our systematic approach keeps scope tight while lifting user satisfaction. The outcome is pragmatic user experience design that pays for itself, fast to ship, simple to use, easy to grow.

How do projects usually start?

Every engagement opens with product discovery. We run light competitor analysis, speak to potential users, and dig deep into the pain points your clients feel most. That gives us a clear problem statement and a shared success metric before anyone opens Figma. It’s quick, collaborative, and sets the tone for better decisions later, less rework, faster delivery, and a team that knows exactly what good looks like.

Will you work with our team?

We slot in beside your in house team or bring our own, and we work closely with development teams from day one. Our designers share decisions early, reduce back-and-forth, and keep the project moving. The setup is deliberately lightweight: fast rituals, open channels, and zero theatre. The goal is simple, ship engaging user experiences without drama, and leave your team confident running with them after launch.

What do you actually deliver?

You’ll get the artefacts that matter, not a bloated deck. Expect an interactive prototype, a clear user interface spec, and information architecture that makes sense to non-designers. Where scale is needed, we build a design system so your team can ship consistently. Unlike most ui ux design agencies, we bias to the smallest set of deliverables that gets the final product live faster, and easier to maintain.

Can you improve what we have?

Yes. We improve an existing product without ripping it up. We run targeted usability testing to find friction and technical issues that block growth, then prioritise fixes ahead of shiny new features. Real feedback from real use beats guesses. The result is a clearer path through your product, fewer dead ends, and more users completing the tasks that matter to you and your customers.

Do you build or just design?

We design and build. Alongside ui ux design and ui design, our team handles websites, apps, bespoke software and all front end development as well as the motion design that brings interfaces to life. That means fewer hand-offs and tighter quality control all the way to product launch. If you already have engineers, we plug into their workflow to speed delivery. Either way, you get polished digital experiences without the usual ui ux translation gaps.

Which sectors do you work in?

We build digital products across various industries, health, education, finance, energy, and beyond. From a mobile app for a scale-up to a complex platform for an established business, the playbook adapts. Start ups get focus and speed; larger teams get structure and services that fit existing processes. The constant is simple: clear journeys that help people do what they came to do, with zero fuss.

Can you help with brand and look?

Yes, brand and product should meet on the same screen. We tune brand identity for product use, then apply visual design and ui patterns that feel natural, not ornamental. Beautiful user interfaces matter, but clarity comes first; visually stunning is pointless if people can’t complete a task. Our design skills focus on tone, spacing, and states so the brand shows up in the details users actually notice.

How do you handle e-commerce?

For ecommerce, we start with basic website functionality users expect, clean search, clear product data, and friction-light checkout. We map what customers desire against how visitors interact today, then fix the gaps hurting your digital presence. We’ll enable basic account flows, tidy errors, and only deliver advertising patterns where they genuinely help discovery. Simple rule: remove anything that slows a purchase or clouds trust.

How do you price and scope?

We price to outcomes, not ceremony. First, we shape the design project into clear problems we can solve, then propose design solutions that match budget and risk. You’ll see who’s doing what, the cadence, and checkpoints to adjust. Our industry expertise spans complex ux ui design and lightweight ux ui tweaks, so we recommend the smallest solutions that will actually move the needle.

Do you manage content too?

Content matters. We sort the website structure and connect content management so editors aren’t blocked by the web build. Our design team defines patterns for articles, forms and states, right down to user name fields, so users get a consistent, calm flow. Because ui and ux design isn’t just pages; it’s how updates happen on Monday morning without breaking what works. We keep the CMS simple so non-technical teams can move fast.

What makes Ronins different?

We’re a ux agency with the spine of a design agency, commercial first, user first approach. We mix service design with product design to fix journeys end-to-end, then ship custom designs your team can run with. Client testimonials talk about speed and clarity, but the real difference is simple: fewer moving parts, fewer meetings, and work that respects your time and budget.

Ronins have been integral to our company’s digital strategy — from defining requirements through to successful implementation. Their detailed subject knowledge and delivery expertise have made the process fit seamlessly with our current systems and helped to drive our business forward.

Neil Rafferty

The Ronins team have been exceptionally easy to work alongside from the start – continuously forward-thinking, future-proofing our ideas and ensuring we are making informed decisions to create the best possible outcome for our business.

John Wilks KORDA

We partner with pioneering brands that put user experience at the heart of their business

vista health logo
kennel club logo
national extension college logo
catch logo
Hurtwood House logo
mei logo
Invictus Games logo
korda logo
hitachi logo
orbus software logo
fight or flight logo
upright mri logo

Contact us today

If your product feels clunky, users won’t stay. We’ll help you design journeys that work.
020 3026 0345 hello@ronins.co.uk WhatsApp
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