UI AND UX DESIGN
We’re a UX Design agency based in London and Surrey, working with scale-ups, established brands and enterprises that can’t afford guesswork when it comes to digital. Our clients range from healthcare and finance through to fashion, tech, and sustainability. What unites them isn’t sector, it’s ambition. They know their website, app, or platform isn’t just a shop window. It’s their business and growth engine.
Over the years, we’ve sat with founders, heads of marketing and product leads who needed more than a nice-looking site. They needed tools that actually worked, apps anglers could use in the rain, school sites that drove enrolments, platforms that global teams could update without breaking. That’s where we thrive: stripping back the noise, fixing the flow, and building digital products that do the job properly and prove their worth.
OUR DESIGN PROJECT PRINCIPLES
What Success Looks Like
Great UX isn’t decoration, it’s what makes products feel effortless. Success is when users move through your site or app without friction, when journeys convert, and when design decisions lead to measurable growth. For us, that means fewer drop-offs, higher engagement, and experiences people actually enjoy using.
Problems We Solve
Too many sites and apps are clunky. The flow doesn’t match how people think, key actions get lost, or the journey just feels off. We fix that. From confusing navigation to bloated forms and dead ends, we design interfaces that guide users clearly and keep them coming back.
We Optimise
Launch is the start, not the finish. We track behaviour, test journeys, and tune the details that matter, speed, clarity, conversion. As your product evolves, we evolve the UX with it, expanding features, reducing friction, and keeping every interaction aligned with your users’ needs.
Some of our latest beautiful user interfaces
CATCH APP AND WEBSITE UX
Designing better journeys for anglers
ORBUS SOFTWARE WEB DESIGN
Helping a market-leader architect their clients’ digital futures
HURTWOOD HOUSE
Driving growth through digital marketing support
ENGAGING USER EXPERIENCES
What We Design
Product & service platforms: Websites and apps that carry heavy traffic and complex journeys without confusing people. Built for clarity, speed, and scale.
E-commerce flows: We cut the friction from first click to checkout. Cleaner journeys mean fewer drop-offs and higher order values, whatever the device.
Multi-market systems: Design that flexes across languages, currencies and cultures, without breaking flow or performance.
Dashboards & portals: Data can be messy. We design interfaces that surface what matters, speed up decisions, and keep teams focused.
Design systems: Flexible, modular frameworks that grow with you. Add features, pivot products, without rethinking the whole UX.
OUR UX DESIGN COMPANY PROCESS
How We Deliver It
Discovery first: We don’t just run workshops; we get under the skin of your product, your team, and your users. It’s part strategy session, part interrogation, because surface answers never shape great UX.
Custom journeys: No templates, no shortcuts. We design flows as lean as they can be, then push them until they break. If it doesn’t hold up under pressure, it doesn’t ship.
UX meets brand: At Ronins, design and brand aren’t separate tracks. The way your product feels is your brand. We make sure every click carries the same energy as your pitch, your culture, your story.
Built for conversion: We’re commercial-first. If a design pattern looks clever but slows down sign-ups or sales, it’s gone. Every decision is judged against outcomes, not aesthetics.
Always optimising: We don’t hand over and vanish. We monitor, adapt, and evolve with your market. Because the point isn’t just launch, it’s staying sharper than the competition.
PRODUCT DESIGN SOLUTIONS
Our Point of View
UX that pays for itself: If design doesn’t move the numbers, sign-ups, sales, retention, it’s decoration. We build journeys that earn their keep.
Empathy with edge: We dig into user needs, but we don’t coddle. We design for real behaviour, not idealised personas.
Commercial first: Every screen is judged against business goals. If it slows revenue, we cut it. Brutal but effective.
Never finished: Products evolve. So should the UX. We design with flex, knowing today’s perfect flow is tomorrow’s bottleneck.
No shortcuts: We test, break, and rebuild until it holds up under real-world pressure. Shiny design that crumbles in use doesn’t make it past us.
FAQs
Questions we are asked before we are hired
What outcomes can we expect?
As a ux design agency, we measure success in traction: cleaner conversions, fewer support tickets, and happier users. We start with user research to map your customer journey against real business needs, then design around the moments that matter. Our systematic approach keeps scope tight while lifting user satisfaction. The outcome is pragmatic user experience design that pays for itself, fast to ship, simple to use, easy to grow.
How do projects usually start?
Every engagement opens with product discovery. We run light competitor analysis, speak to potential users, and dig deep into the pain points your clients feel most. That gives us a clear problem statement and a shared success metric before anyone opens Figma. It’s quick, collaborative, and sets the tone for better decisions later, less rework, faster delivery, and a team that knows exactly what good looks like.
Will you work with our team?
We slot in beside your in house team or bring our own, and we work closely with development teams from day one. Our designers share decisions early, reduce back-and-forth, and keep the project moving. The setup is deliberately lightweight: fast rituals, open channels, and zero theatre. The goal is simple, ship engaging user experiences without drama, and leave your team confident running with them after launch.
What do you actually deliver?
You’ll get the artefacts that matter, not a bloated deck. Expect an interactive prototype, a clear user interface spec, and information architecture that makes sense to non-designers. Where scale is needed, we build a design system so your team can ship consistently. Unlike most ui ux design agencies, we bias to the smallest set of deliverables that gets the final product live faster, and easier to maintain.
Can you improve what we have?
Yes. We improve an existing product without ripping it up. We run targeted usability testing to find friction and technical issues that block growth, then prioritise fixes ahead of shiny new features. Real feedback from real use beats guesses. The result is a clearer path through your product, fewer dead ends, and more users completing the tasks that matter to you and your customers.
Do you build or just design?
We design and build. Alongside ui ux design and ui design, our team handles websites, apps, bespoke software and all front end development as well as the motion design that brings interfaces to life. That means fewer hand-offs and tighter quality control all the way to product launch. If you already have engineers, we plug into their workflow to speed delivery. Either way, you get polished digital experiences without the usual ui ux translation gaps.
Which sectors do you work in?
We build digital products across various industries, health, education, finance, energy, and beyond. From a mobile app for a scale-up to a complex platform for an established business, the playbook adapts. Start ups get focus and speed; larger teams get structure and services that fit existing processes. The constant is simple: clear journeys that help people do what they came to do, with zero fuss.
Can you help with brand and look?
Yes, brand and product should meet on the same screen. We tune brand identity for product use, then apply visual design and ui patterns that feel natural, not ornamental. Beautiful user interfaces matter, but clarity comes first; visually stunning is pointless if people can’t complete a task. Our design skills focus on tone, spacing, and states so the brand shows up in the details users actually notice.
How do you handle e-commerce?
For ecommerce, we start with basic website functionality users expect, clean search, clear product data, and friction-light checkout. We map what customers desire against how visitors interact today, then fix the gaps hurting your digital presence. We’ll enable basic account flows, tidy errors, and only deliver advertising patterns where they genuinely help discovery. Simple rule: remove anything that slows a purchase or clouds trust.
How do you price and scope?
We price to outcomes, not ceremony. First, we shape the design project into clear problems we can solve, then propose design solutions that match budget and risk. You’ll see who’s doing what, the cadence, and checkpoints to adjust. Our industry expertise spans complex ux ui design and lightweight ux ui tweaks, so we recommend the smallest solutions that will actually move the needle.
Do you manage content too?
Content matters. We sort the website structure and connect content management so editors aren’t blocked by the web build. Our design team defines patterns for articles, forms and states, right down to user name fields, so users get a consistent, calm flow. Because ui and ux design isn’t just pages; it’s how updates happen on Monday morning without breaking what works. We keep the CMS simple so non-technical teams can move fast.
What makes Ronins different?
We’re a ux agency with the spine of a design agency, commercial first, user first approach. We mix service design with product design to fix journeys end-to-end, then ship custom designs your team can run with. Client testimonials talk about speed and clarity, but the real difference is simple: fewer moving parts, fewer meetings, and work that respects your time and budget.