SPECIALISTS IN PERFORMANCE MARKETING
Most teams have tried digital marketing and have been left staring at dashboards full of impressive numbers that do not match their sales or sign-ups, we see this all the time when we get approached by clients. From our base in London and Surrey, we run SEO campaigns, Google PPC, content marketing and conversion rate optimisations that are guided by your businesses KPIs.
We work with ambitious brands across the UK and beyond, from growing scale-ups to established companies, some come to us for a clearer strategy, others to fix the leaks in their funnel, either way, we focus on getting you more of the results that actually you want, be it more leads, more sales or sign-ups and ultimately revenue.
What our digital agency delivers
What Success Looks Like
ffic, It’s better leads hitting your sales team, It’s the board seeing conversion rates move in the right direction and more importantly it’s customers sticking around because the brand now feels credible.
Problems We Solve
Most clients come to us after being burned and spent money on the wrong strategies, we work with you understand the business objectives and look at what you currently have before creating a more plausible digital strategy that combines disciplines to grow and convert.
We Optimise
The battle is never won at the start, its always in the optimisation, its only by analysing the user behaviour data can we see the drop off in the along the entire sales funnel.
Proof in the Work
KORDA CLOTHING
Making Shopify work harder
Results in 12 months:
+55% traffic year-on-year
30,000+ visits/month
120% increase in Google top 10 terms
HURTWOOD HOUSE
Driving enrolments with paid media and CRO
CATCH
How dedicated landing pages turned features into subscriptions
- UX
- LANDING PAGES
HOW WE DRIVE GROWTH
What We Deliver
SEO: This can be really powerful as it compounds over time when it’s done correctly with good quality content people want to consume and share. It brings traffic and increases your brand exposure in a sustainable way,
Paid Media: For when you need more instant results than SEO can deliver, its a tap we can turn on and start attracting traffic today, we use paid media to fill the gaps before traditional marketing kicks in.
Content: We write new service lines, product pages, landing page and thought pieces each has a slightly different intent in the sales journey.
Email & CRM: We build the automations that do the follow-up work for you, this could welcome emails, nudges and reminders or content to re-engage.
CRO: Probably the most important one of all, if you can get your conversation rate as high as possible you have the confidence that every pound of marketing spend will result in x leads, sales or signups.
BUILDING STORIES THAT SELL
How We Drive Results
Strategy first: We start by asking questions around qhat the business actually needs, its is sales, signups, lead or just simply more brand awareness before we create you a digital strategy,
Full-funnel focus: The good old marketing funnel still works well today and you need to have content at each layer, be is informational content, be it Ads or emails or simply an offer to a landing age that converts.
Creative that converts: Marketing is really human psychology and it’s only valuable if people take the actions you want them to. We keep everything on brand and creative enough to be remembered.
Search + paid in sync: Both SEO and PPC should work together, the words in your ads should appear on your destination page we often use a quick PPC campaign to prove the keywords to chase in our SEO ones,
Continuous optimisation: Marketing is like a game and If you take someone spot in the search engine they work harder to get it back, its this behaviour that requires regular monitoring, optimising messaging and campaigns so they dont become stale that keep you in the lead.
OUR CORE VALUES
Our POV on Digital Marketing
ood marketing runs through the whole business. It’s not an add-on or a department, its the brand, messaging and behaviour that connects product, sales and operations so everything moves in the same direction.
Everyone department and employee has their role to play, the product team should spend time with real users to understand what they love and where they struggle, the sales team needs to believe in what they’re selling, and for operations? they are the proof, they deliver the experience that makes your customers talk, share and come back.
When all of this clicks, something shifts, your retention goes up, your brand accessible and you’re no longer marketing just to stand still your marketing to grow.
FAQs
Frequent queries our digital marketing agency team receive
How do you scope the work?
We start by asking questions, loads of them, we need to understand you, whats not working and what your business goals are before we can deliver results in a new digital marketing strategy in our discovery phase, We also look at your data analytics, your content strategy and what you do for lead generation.
What results and when?
This depends on the service lines we are delivering, for instance we can see results in a few hours if we are running paid social media or tightening your ad spend in Google Ads for other service lines SEO that builds sustainable growth it takes a lot longer to achieve results.
Do you work with small or large brands?
We work with both, the small businesses tend to pick us for one service line while the larger ones tend to pic and mix as they can afford to achieve more for their digital presence. Whilst the bread and butter comes from the larger possible global brands, we find more creativity and trying different channels come from the smaller ones. We learn from both and and each one helps the other be bette
How do you handle creative work?
Its a similiar process to our discovery phase in understanding whats needs to be done and to who, our graphic designers have been designing since the days of print and understand how to create a brands identity, so they truly know how to get your message across in all social platforms as well as web design and mobile app interfaces.
How do you measure success?
Whilst we can create you dashboards on how well our marketing is performing, we rely on you to give us real time data on our impact on the sales numbers, numbers of sign-ups or leads generated. When we see positive increases in both sets of numbers, its only then we can call it a success.
What makes you different from other agencies?
We all stared years ago as developers or designers in a digital marketing company, we have come up through website development, automation, CRO and digital campaigns, so we understand how the eco-system system works. It only when you combine the disciplines of all of these that we see business growth in marketing efforts. Many call themselves a leading digital marketing agency, we just sit here quietly proving it with numbers year or year.
How do you decide which channels to use?
This really depends on where your audience already hangs out and what the business objectives are. If you need to drives sales quickly its like be a paid media campaign with google and the social media platforms. If you’re wanting brand awareness it could be on YouTube sponsoring podcasts or it could be reengaging with existing accounts using email marketing.
Do you offer ongoing support?
Yes we certainly can and have a number of support and retainer packages available to choose from. Some clients retain us to increase their SEO, others have us focused on CRO or paid media and a select few want us for everything, By keeping us on ongoing support means you don’t have to rebuild momentum every time you start something new.
How do you price your projects?
Our packages are all fixed prices based on the time, tools and number of resources needed each month. However we also get involved in one-off campaigns or just a suite of ad creations too. Whichever route we always give you a clear cost with no surprises after you sign.
How much involvement do you need from us?
During the discovery phase you are needed quite a bit, but after that, we are happy to run with it regular check-ins on performance updates or creative sign offs.
How do you handle data and privacy?
We have created our own strategies from projects over the years, now every platform we run, from Google Ads to Social media platform and analytics dashboards we ensure these are owned by you and you grant us permissions. This way the data stays yours and you control who has access permissions. For the larger clients we work with IT teams to meet their compliance checks.
How we do get started?
We try to keep this is super simple, give us a call or get in contact with what you are looking to achieve and we will arrange a single or a couple of free workshops for us to be able to give you a price. After that its up to you.
The Ronins team have been really great to work with from day one, they bring a wealth of new ideas and always back up their assumptions with data, ensuring the decisions taken are grounded.
John Wilks KORDABrands we’ve helped grow
