WHAT OUR AI CONSULTANTS DO
Most leadership teams aren’t short on ambition when it comes to AI but they are short on clarity. They have sat through endless demo and read the articles yet they still can’t get a straight answer on what’s actually worth implementing.
Thats what our AI consultants do, we help boards and leadership teams see what they’re missing, work out what matters, and stop wasting time on the things that don’t.
We set AI strategies that account for the things boards actually lose sleep over, security, governance, data risk and compliance. Because a strategy that doesn’t answer those questions isn’t a strategy, it’s a liability.
Based in London and Surrey we work with clients across the UK and internationally. Some come to us early, before they’ve committed to anything, whilst others have already spent money and hit a brick wall. The starting point’s different but the question’s always the same: where does AI genuinely help this business, and what should we do first?
WHAT OUR AI SOLUTIONS DO
What Success Looks Like
Success is when there is a clear plan for AI that ties to what the business actually needs. Everyone knows what’s being done, why, and what it should deliver so that there is no confusion and a strategy people trust enough to get behind.
Problems We Solve
A lot of companies have had a go at AI and walked away underwhelmed, not because the technology failed, but because nobody properly thought through the problem before building anything. They automated a process that wasn’t working and tried to train an AI to replicate it. We go back to the beginning to work out what’s actually wrong, fix the thinking first, then apply AI where it genuinely makes a difference.
We Optimise
Getting something live is only the start and the real question is whether anyone’s still using it three months later. We keep an eye on what’s working, improve what weak before scaling he things that are adding you value.
AI and Digital Transformation in Action
AIME
Your AI Companion
CYSIAM
Making cybersecurity assessments simple
CHAINBREAKER TECHNOLOGIES
The digital property platform helping people achieve sustainable living objectives
AI TRANSFORMATION
What We Build
AI strategy & roadmaps: We sit with your leadership team and work out where AI could drive real business outcomes. That means more sales, better customer experiences or greater efficiency.
Rapid prototypes & pilots: Nobody should commit serious money based on a hunch. We test ideas with small pilots so you can see whether they deliver before you scale them.
AI training & adoption: Just like any software AI fails when people don’t use it. We make sure your leadership team understands what it can do for the business and that the teams working with it every day know how to get value from it.
Automation & optimisation: When an automation or process proves to add value we help you grow it properly with the right business case, the right approach and enough rigour that it doesn’t fall apart under pressure.
Ethics, governance & compliance: We help boards get governance, data quality and compliance right so you can move quickly without taking stupid risk as implementing AI without guardrails will catch up with you.
AT OUR AI CONSULTING FIRM
How We Deliver It
We start by listening: Before anything else we need to understand your business like how it runs, where the pressure is, what’s working and what isn’t. We ask a lot of questions because the getting to the right AI strategy starts with understanding the problem and not jumping to a solution.
We challenge before we commit: We’re not here to agree with everything, we’re here to make sure your money goes in the right places. If an idea feels weak or there are better ways of achieve it we say so. It’s better to challenge ideas early than see the product fail infront of users.
We prove it When something looks promising we test it with a small pilot, a few weeks, enough to show whether it’s worth backing properly with both resources and money.
We stay involved: Strategy that gets handed over in a PDF and never looked at again is worthless. We stick around to make sure what was agreed actually happens, and flag it early when something needs to change.
GENERATIVE AI
Our Point of View on artificial intelligence.
We believe that AI is not a strategy, it’s a tool that serves one. We see that the businesses that are getting the most value from it are not the ones chasing the latest model or rushing to automate everything, they are the ones who took the time to understand their own problems first.
Most of what goes wrong with AI implementations has nothing to do with the technology, It’s usually the wrong use case, or they have poor data, or no adoption plan, Get those things right and the technology part is straightforward. Get them wrong and it doesn’t matter how clever the model is.
That’s why we lead with the business, not the technology. The technology matters, but it’s the last conversation, not the first.
FAQs
Questions we are asked before we are hired?
How do we know if we’re AI ready?
That’s what our readiness assessment is for, we look at your ambitions, your data, your systems, your team’s capability and your business goals to figure out what’s realistic. Most companies think they’re further behind than they are. Others think they’re further ahead. An honest ai readiness assessment cuts through both and gives you a clear starting point. No point exploring ai initiatives if the foundations aren’t there yet.
Why do so many AI projects fail?
Unfortunately we seen a lot of clients come to this way, its usually because someone fell in love with the technology before understanding the problem. They automated something that was already broken or picked a use case because it looked good in a board meeting. Most ai projects fail because of poor ai adoption, bad data or no buy in from the business stakeholders who actually have to use the thing. We go back to basics every time, get the problem right first and the technology follows.
What does the discovery phase involve?
This is where we get to ask a lot of questions so we can get into the detail of how your business actually runs, where decisions get made, where things slow down and what data you’ve actually got to work with. The discovery phase is where we find the priority use cases worth chasing and we talk to your people, challenge assumptions and come back with a shortlist ranked by business value and effort.
How do we pick the right AI consultant?
Ask what they’ve actually delivered. A lot of ai companies talk a good game but can’t point to measurable results in the real world. The right ai consultant will have a track record with businesses like yours and won’t get uncomfortable when you ask what went wrong on past projects. Ask for a case study. Ask to speak to a client. If they get cagey that tells you everything you need to know.
What if our data isn’t ready?
It depends on what you’re trying to do, Some ai tools work fine with unstructured data, others need it cleaned up first. That’s part of what our experienced ai consultants figure out early on by running a quick pilot and see what comes out. If the data gives the response we are looking for we move forward, if it doesn’t we help you build a proper data strategy before wasting money on something that was never going to work.
Do we need our own AI team?
Not at the start. Most of our clients don’t have data scientists or an internal ai team when we first meet them and that’s fine. We bring the expertise, do the heavy lifting and build in proper knowledge transfer so your people learn as we go. Some clients build internal capability over time, others keep us involved. Either way you’re never left dependent on us with no way out.
How do you handle vendor lock in?
This is simple, we don’t let it happen and every recommendation we make is based on what’s right for your business not what’s easiest for us. We won’t tie you into proprietary ai systems or black box solutions where you can’t see how things work. Part of our job is making sure you own the strategy, the thinking and the output so if you ever want to walk away or bring someone else in you can. No vendor lock in, no hostage situations.
Where does AI add competitive advantage?
This is different for every business, for some sales teams it’s about getting to better insight and descisions faster, for others it’s operational efficiency or rethinking the business model entirely. The point isn’t to explore ai for the sake of it, it’s to find the specific business challenge where AI gives you an edge your competitors haven’t taken advantage of yet. That’s where the real competitive advantage sits and that’s what our ai strategists help you find.
What does AI governance actually mean?
It means having proper guardrails so AI doesn’t create more problems than it solves. Who’s responsible when something goes wrong, how decisions are being made, where human intervention sits in the process and whether you’re compliant with the regulations that apply to your sector. Most boards know they need governance frameworks but don’t know where to start. Our ai governance work gives them a structure that’s practical not theoretical so they can move forward with confidence and proper risk management in place.
Is AI cost effective for mid-sized businesses?
Yes, if you pick the right fights. You don’t need enterprise ai budgets to get maximum value from artificial intelligence. The trick is starting with something cost effective that proves itself quickly then scaling from there. We’ve worked with mid-sized businesses that got more from a focused pilot than large organisations got from spending ten times the amount. It’s not about how much you spend, it’s about whether the strategic planning behind it is any good.
How do we stay ahead of competitors with AI?
By not copying what everyone else is doing. Most companies look at what their competitors have announced and try to match it which is a guaranteed way to stay ahead of nobody. The smarter move is understanding your own ai capabilities, where you’ve got strengths others don’t and building from there. We help you find those advantages and develop them into something your competitors can’t easily replicate. That’s how you lead rather than follow in a fast moving world.
Do you offer managed services after launch?
We do. Some clients want us involved long term and that’s where managed services come in. We keep an eye on performance, handle the optimisation and make sure things keep delivering as the business changes. Others want to bring it all in house which is fine too, that’s why knowledge transfer is built into every ai journey we’re part of. Either way we don’t disappear after launch, how involved we stay is up to you.
We were going in circles until Ronins stepped in, they got us focused, showed us what mattered, and built a solution that didn’t rip out everything we’d already invested in.
Neil RaffertyPartners who rely on us for AI strategy and delivery
OUR AI SERVICES
Consultancy
We help founders and leadership teams work out where AI fits into their organisation or product, we help them prioritise and how to avoid wasting money on the wrong things.
Automation
If your team is spending hours on work that a machine could handle in minutes, that’s the obvious place to start. We automate the mundane so your people can do the work that actually matters.
AutomationsDevelopment
We design and build custom AI solutions from scratch from generative AI to machine learning and intelligent tools all built around what your business actually needs, not what’s trending.
Development