how to choose a web design agency
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How to Choose a Web Design Agency: 12 Tips

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TLDR – How to Choose a Web Design Agency

Choosing the right web design agency involves assessing their portfolio for diversity and skill, ensuring they offer a collaborative approach and align with your business values.

Look for agencies that provide comprehensive post-launch support, treat your budget with care, and bring additional skills like graphic design and mobile app development to the table.

Considering an annual budget for ongoing website support is also crucial for maintaining and optimising your digital presence over time.


Choosing the right web design agency to craft your new website is a pivotal decision that can greatly influence the success of your online presence. With countless web design companies available, it can seem like a daunting task, and it’s crucial to navigate this process thoughtfully. This blog post provides actionable tips to help you identify a web design company that aligns with your business goals and needs. Let’s dive into how to choose a web design agency effectively.

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The first step in how to choose a web design agency is to define your goals. Understanding your website’s goals (sales, awareness, information) will guide you toward the right agency. This clarity ensures your chosen partner can align their services with your objectives.

Looking at competitor sites for industry standards and seeking inspiration from other businesses outside similar organisations can help you discover unique design and functionality ideas that set your website apart. 

Identifying additional design and branding needs ensures these innovations align with your brand identity and values, creating a cohesive, engaging, and memorable online presence.

ronins web design portfolio

A strong indicator of capability is an agency’s portfolio. Top web design agencies know they’re only as good as their last project. Their portfolio showcases design styles and the variety of projects they’ve tackled. Look for diversity and projects that resonate with your vision. A relevant portfolio demonstrates a proven track record and suggests they can meet your specific business needs.

When reviewing portfolios, looking for responsive design and user-friendly websites that work well on mobile devices is essential, as these are critical indicators of an agency’s ability to create accessible and engaging online experiences. Check the speed of clients sites as they will demonstrate their ability to build websites that are performant.

Assessing the agency’s own website can provide valuable insights; it should serve as a testament to their skills, showcasing modern trends and a seamless user experience. A web design company that practices what it preaches, demonstrating innovation and responsiveness on its own site, is more likely to deliver high-quality work that aligns with current standards and expectations.

testimonials and reviews

Testimonials and references from past clients are invaluable. They provide insight into the agency’s reliability and the quality of their customer service. Direct feedback from previous clients can offer a glimpse into what your experience might be like.

When looking for online reviews, consider the diversity of sources and the context of each review – from Google reviews on the web designer business page to other review sites like It’s also helpful to look for patterns in feedback from web design agencies across different platforms to get a comprehensive view of their strengths and areas for improvement.

Considering an agency’s expertise and specialisation ensures they have the right web designer and web developer skills to execute your project successfully. Whether you need a user-friendly e-commerce site or a non-profit platform, matching the agency’s strengths to your project is crucial. You may have a particular content management system in mind, in which case you should ensure the agency can cater for that.

It may be beneficial to look beyond web development capabilities to other relevant skills, such as graphic design or the development of mobile apps. These additional competencies can provide a more comprehensive approach to your digital presence, ensuring a cohesive visual identity across all platforms and enhancing the user experience on web and mobile interfaces.

An experienced web design agency that understands your industry will have a better grasp of your target audience and competitive landscape. This expertise can lead to a more effective website that truly speaks to your demographic.

An agency’s experience with market leaders and global brands across multiple industries can bring a depth of insight and a repository of best practices that can significantly benefit your project. This expertise enriches the strategic foundation of your digital initiatives and enhances the execution and final outcomes, ensuring your project benefits from proven strategies and innovative approaches. When assessing the industry understanding of a web design agency, consider their cross-industry experience as a valuable asset that can bring a competitive edge to your digital presence.

web design agency technical skills

Beyond aesthetics, ensure the website design agency is proficient in SEO, content strategy, UX design, and other vital areas. 

When delving into technical web development skills, the agency’s stance on technology is an essential consideration. Opting for a technology-agnostic web design firm that isn’t tied to specific content management systems can be a strategic move. Good web design agencies prioritise finding the right technology for your project’s specific needs over pushing a one-size-fits-all solution based on their existing expertise or partnerships.

Choosing web designers with comprehensive marketing skills, especially in content strategy and generation, is crucial for the success of your online presence. However, their expertise should also extend to SEO, UX design, analytics, social media, email marketing, and CRO to ensure a holistic and effective digital strategy. 

A multifaceted approach from the right web designer ensures that every aspect of your website and online marketing efforts is optimised for engagement, visibility in search engines, and conversion, driving the growth and success of your business.

A collaborative approach is key. The web design agency should value your input, offer clear communication, and be open to feedback. This partnership ensures the final product aligns with your vision.

Choosing a web design agency that embodies a proactive, collaborative approach is about finding a partner invested in your success. A good web design agency will help define the brief with you and look beyond the initial requirement to ensure everything is aligned to support your goals. 

A good agency will push you to think differently and challenge your assumptions. The best agency will guide you towards a digital strategy that truly stands out.

Selecting a digital partner who is as committed to your project’s success as you are ensures a more strategic, aligned, and innovative outcome.

web design project tracking

Understanding an agency’s project management process is vital. It should include defined timelines, milestones, and a clear point of contact. This organisation is crucial for keeping your project on track.

Choosing an agency that employs an agile project management approach and insists on independent QA and testing ensures a smooth, transparent, and collaborative web development process. This methodology enhances efficiency and adaptability and guarantees a high-quality final product that aligns with client objectives. 

Our experience has shown that this approach, while utilising a real-time project tracking tool such as JIRA, significantly benefits both the web design agency and our clients, leading to successful project outcomes and lasting partnerships.

Tip 9: Post-Launch Support

Focusing on post-launch support is crucial when choosing a web design agency, but looking for more than updates and website maintenance is important.

It’s wise to consider allocating an annual budget for website support. This foresight ensures you can continuously optimise your website to meet evolving business needs, technological advancements, and user expectations, keeping your digital presence strong and competitive.

A good web design agency will measure progress and offer handholding and ongoing consultancy, especially in terms of modern on-page and technical SEO best practices, as well as reviews of user experience based on site analytics, which can significantly contribute to the continuous improvement and success of your online presence.

budget and timeline

Transparency is paramount when navigating the pricing and value of web design services. Choosing an agency that offers transparent pricing with set project fees for an agreed Statement of Works provides clarity and predictability. This approach ensures that costs only change if the scope of work changes, safeguarding against unexpected expenses and promoting a mutual understanding of the project’s parameters from the outset.

The business owner of a good web design company will treat your budget as if it’s their own, carefully considering how each penny is spent to maximise the project’s value. They will provide strategic recommendations on how best to achieve a return on your investment, ensuring that every decision contributes directly to your long-term success.

Determining a budget before starting your website project is a strategic step that influences its success. It enables tailored solutions at an achievable price point, ensures transparency and proper expectation management, and supports long-term planning and scalability. By clearly communicating your budget to potential web design agencies, you pave the way for a partnership that delivers a website aligned with your goals, financial constraints, and future aspirations.

Choosing a web design company “near me” is no longer a prerequisite for successful collaboration. With the widespread acceptance of remote work and the convenience of remote conference calls, the necessity of visiting an agency’s office has diminished.

The digital era empowers businesses to select their web design partners based on alignment with project goals, design capabilities, and cultural fit rather than geographic convenience. Remote conference calls and digital communication tools make establishing rapport and managing projects easy, allowing first impressions and quality of interaction to guide your decision-making process.

A good agency may well invest time to get to know you and understand your business, goals and challenges by offering an initial free consultation in the form of a workshop.

business values

Web design is fundamentally a people business, where strong relationships are the foundation of successful projects. Selecting a good web design agency that shares your values and demonstrates a genuine interest in your project is crucial. It’s not just about finding a service provider; it’s about partnering with a web design team invested in your success. The level of enthusiasm a web design company shows, their responsiveness, and the effort they put into understanding and addressing your challenges are telling indicators of their commitment and alignment with your business.

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Finding the right web design agency

By following these tips for choosing a web design agency, you can make an informed decision that supports your business’s online goals and your website’s success. Remember, a good web design agency is a partner that helps clients achieve success, offering the expertise, support, and collaboration needed to achieve a compelling online presence.

jason bodell
Article by
Jason Bodell
Jason Bodell is Creative Director at Ronins, specialising in branding and digital design. He has over 20 years of experience spearheading projects that help clients communicate or improve processes through the blending of creativity and technology.
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Web Insights – Strategy