Why Apps Get Rejected - Ronins

Why Apps Get Rejected

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There’s a perception that getting a mobile application accepted on a major app store is as easy as having a great idea and building an app. However, it’s not as simple as the app stores make it seem. There are many things to take into consideration when trying to get your app published. In this article, we’ll look at why apps get rejected from the Apple Store and Google Play

Make sure you understand what Apple and Google want

In the App Store and on Google Play, apps get rejected for a variety of reasons. Some are legitimate, while others may not be.

To avoid getting rejected, it’s vital that you understand the latest criteria Apple and Google use to evaluate apps. If your app is rejected, it can be a huge setback — potentially taking weeks or months to gain approval after you have fixed all the issues. And if you have a bug-fix update waiting in the wings, Apple or Google may refuse to accept it until you fix all your other bugs as well!

Avoid these 6 common mistakes

Once you have submitted your app to Apple or Google Play, it is in their hands. No matter how many times you have submitted, it’s still nerve-racking.

If you’re an engineer or designer, rather than a marketer or publicist, you may be less familiar with what reviewers are looking for. There aren’t many resources out there that tell you specifically what reviewers expect, so we’ve listed some of the most common mistakes we see in applications.

Six of the most common mistakes that kill app submissions:

  1. No Privacy Policy
  2. No Support URL
  3. Poor Graphics
  4. Hard-to-Read Fonts
  5. Hard-to-Use Navigation
  6. No CTA Buttons

How to avoid having your app rejected and therefore losing money.

Apple has very high standards — your app has to be easy to use, elegant, fun, innovative, etc. The only way to know if your app is good enough is to have it reviewed by Apple. This can be stressful because Apple’s reviewers are strict. They are looking for reasons not to accept an app, and are likely to find flaws you would have overlooked. But don’t despair! Here are some tricks to help you get through the review process unscathed:

  1. Have a great icon
    The icon is the first thing people will see when they look at your app in the store, so it has to be very attractive and distinctive. Your icon should give your users a sense of what the app does and make them want to click on it.

  2. Have great screenshots
    Your screenshots (example app images that show up in the App Store) should make people want to download your app immediately. They should be beautifully and professionally designed — if you can afford it, hire a pro! Don’t upload any old screenshots — they will only hurt you in the eyes of reviewers.

  3. Have a great description
    The description needs to be short but engaging; just like headlines on news sites, descriptions need to draw people in.


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