For one our lovely agency clients based in London (sorry we are under NDA) we have developed a new platform for Social Media Reporting for their client base.
The agency team would spend many hours in collating and preparing their weekly and monthly activity reports for each of their paid media clients, The existing was process was very inefficient as data had to be collected manually from each of the channels before it could be entered into a report.
In sitting along-side their team for 2 weeks we identified areas which could be fully automated into a client facing software as a service platform. The main channels were:-
- Google Search
- Linked In
Each of the channels are integrated into the new platform through their APIs with performance data cached locally for reporting purposes.
The agency owners loved the idea and could immediately see how this could not only save internal time, but it would also provide the clients an added value software tool that enhances their offering amongst their peers.
The platform front-end is written in React using off the shelf and open-source charting tools we were about to deliver the project inside 4 months,
This is the only the beginning as we have taken an MVP approach with new features and a mobile app in the pipeline to come.
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